With lots of BTR stock entering its operational phase for the first time data and IP are issues at the front of the considerations for owners and operators.
Partners from our IP and data teams talked about their experiences in dealing with BTR.
- Never has so much data been generated by tenants, employees and by the buildings themselves. The array of organisations involved in an operations management means this needs careful analysis.
- Having spent so much money to get to this point brand protection has become a significant issue for all those organisations.
The webinar recording can be seen below:
