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Artificial intelligence (AI) represents a step-change in the state of the art of computing. AI, at its core, is a machine-based system which enables computers and machines to simulate human-like intelligence through various elements of autonomy. The comparison to human intelligence derives from the fact that AI algorithms replicate the decision-making processes of the human brain, in the sense that they can learn from accessible data, produce outputs such as classifications, predictions, decisions and content all of which will become increasingly more accurate over time.

These systems employ machine learning (ML)—a crucial subset of AI—to learn from accessible data and produce increasingly accurate outputs through continuous training and experience. By utilising a series of algorithms that mimic the human brain, ML allows AI systems to learn and adapt effectively to new challenges, a technological advancement that is transforming how businesses operate, interact with customers, and manage their operations across various sectors.

Implementation of AI in the UAE

The UAE's proactive approach to AI, formalised through the National Artificial Intelligence Strategy 2031 (adopted by the UAE Cabinet in April 2019), has positioned the nation as a leader in AI innovation and active AI implementation across both government and commercial sectors, achieving remarkable results to date.

According to the IBM Global AI Adoption Index 2023, the UAE stands among the leading nations in AI integration, with 42% of businesses actively employing AI solutions and 65% of IT professionals within the UAE reporting significant acceleration in AI deployment over the previous two years. 

Key sectors leveraging AI technology include:

  • Healthcare – the Ministry of Health and Prevention has advanced the use of AI in medical diagnosis, particularly in interpreting X-rays for conditions such as tuberculosis, demonstrating the technology's potential to enhance healthcare delivery.
  • Financial Services – the banking sector has embraced AI across multiple functions, including credit scoring, digital payments and automated anti-money laundering processes. The UAE Central Bank has also launched initiatives as part of its Financial Infrastructure Transformation Programme, including with respect to leveraging AI for fraud detection and risk management, further exemplifying the government's active role in AI integration.
  • Retail – this sector has undergone significant transformation through the use of AI which is now widely used from personalised customer experiences and virtual changing rooms to in-store traffic analysis.

Current Regulatory Framework in the UAE

While the UAE has yet to implement specific AI legislation, key initiatives continue to guide the adoption of AI in the UAE. There are also other existing regulations relevant to the use of AI technology, as well as other more specific and AI-relevant amendments being made to existing regulations.

By way of example, both the UAE Federal Data Protection Law (No.45/2021) and the DIFC Data Protection Law (No.5/2020) deal with privacy implications for decisions made through ML tools. Notably, amendments to the DIFC Data Protection Law (DIFC DPL) were made in 2023 specifically to regulate autonomous and semi-autonomous systems, including AI and generative ML technology. The DIFC DPL also provides necessary guidance to address transparency and accountability in AI systems.

Legal Challenges and Considerations

Notwithstanding the numerous benefits AI has already delivered and the immense potential for future advancement, the integration of AI comes with its own share of legal and ethical concerns. 

Even in the absence of specific AI regulations, AI systems still fall within the scope of various existing regulatory regimes. However, the application of these existing regimes is complex, particularly where they have a broader application (such as those regulations which are more abstract in nature and are not sector-specific), since the general principles of such regulations may not properly address an AI application’s specific characteristics and nuances. Businesses are therefore faced with the challenge of, on the one hand, seeking to ensure legal and regulatory compliance while, on the other, applying regulations which were not specifically designed with AI in mind, leading to inevitable legal uncertainty and ambiguity. 

  • Algorithmic Bias – this remains a major issue, where flaws in training data can lead to skewed or discriminatory outputs. Businesses must therefore carefully evaluate and address potential bias in AI systems ensuring there are no biased outputs based on race, religion, gender, or other protected attributes, as the UAE Federal Law Combating Discrimination, Hatred and Extremism (No.43/2023) imposes significant penalties for discriminatory practices, ranging from AED500,000 to AED1 million as well as potential imprisonment.
  • Data Protection and Privacy Challenges – while AI technology offers significant benefits in enhancing privacy and security protocols, it also presents considerable challenges. Businesses implementing AI must navigate potential risks ranging from data breaches, algorithmic bias and lack of transparency issues to unintended adverse consequences and regulatory compliance concerns. This dual nature of AI in data handling—where it can both strengthen and compromise data security—requires careful consideration and robust governance frameworks.
  • Intellectual Property (IP) – another major legal challenge is around IP . AI's ability to generate content has sparked legal actions, particularly regarding copyright infringement. Cases like the recent New York Times lawsuit against AI firms are at the forefront of determining how existing IP laws apply to AI-generated content, highlighting the complex interaction between the two.

Looking Ahead

The UAE continues to demonstrate its commitment to fostering AI development while ensuring appropriate regulatory oversight. As AI-specific regulations continue to be implemented globally, including within the UK and EU, the UAE will likely adapt best practices to establish its own AI governance framework while maintaining alignment with local values and objectives.

For businesses operating in the UAE, staying informed about these regulatory developments and ensuring compliance with existing frameworks remains crucial. As AI technology continues to evolve, the legal landscape will undoubtedly also evolve to address new challenges while promoting innovation and ethical implementation.


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