Trowers & Hamlins' 'Rethinking Regeneration' campaign was named winner of the Excellence in Thought Leadership and Best in Theme for Brand awards at the The Professional Services Management Excellence Awards 2025 organised by the Managing Partners' Forum.
The Management Excellence Awards, in association with knowledge partners Harvard Business Review and the Financial Times, recognise and celebrate the contribution of leaders, management teams and rising stars.
The Excellence in Thought Leadership award was awarded to the firm that best distilled and communicated ideas that confer business or consumer advantages and engaging target audiences. The judges were particularly impressed by Trowers & Hamlins’ innovative approach in aggregating postcode level economic vitality data with localised public sentiment on regeneration, offering unique, actionable insights for regional leaders, clients and prospects. Trowers were also commended for how the campaign was shared both internally and externally for relationship building, underlining the strategic importance of the campaign to the firm's long-term objectives.
Nicholas Barrows, Director of Marketing at Trowers & Hamlins, commented:
"I am immensely proud of this initiative both as a tool to help our lawyers to engage with our clients and stakeholder audiences but also the potential for those discussions to have an impact on regeneration projects themselves. It has been a truly collaborative effort between the marketing team, our lawyers, our external data providers Evaluate Locate and Commonplace as well as ING Media."
